The 2012 London Olympics have been dubbed the world’s first “social Olympics” arriving at point in history when social media is everywhere.

The International Olympic Committee recently launched an online hub, 16 years after it launched its first website for the 1996 games, and this infographic to celebrate the rise of social media and the games.

There’s no question that the world’s biggest sporting event taking place in London this summer will be the key topic of conversation for the world’s two billion social network users

The the 2008 Beijing games don’t seem that long ago, but Facebook and Twitter were both relatively insignificant back then (okay Facebook had 100 million users), but in 2012 there will be well over a billion users around the world posting status updates, pictures, tweets and videos.

And during the Athens Games four years before that, there were barely any social network users at all, with Facebook very much in its infancy and Twitter and Pinterest still years from launch.

As Paul Kelso of The Telegraph got it spot on when he wrote a while back that: “Twitter is going to be the de facto news delivery service for the 2012 Games.”

That 100 metre record? If you weren’t watching you will probably hear about it via Twitter.