The SEO community has been in a bit of a buzz over the last few weeks. Google, dominant in so many territories, has begun to email tens of thousands of site owners with warnings.

Google’s warnings include alerts of traffic drops, traffic spikes, out of date software but also when the search engine is concerned about the quality of the links pointing to the site.

This is significant. In the past brands and agencies had to work out from changes to the search results as to whether Google was happy with the links the brand site was attracting.

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Fundamentally, social communities are nothing new. At a very basic level they have existed for hundreds, if not thousands of years, as they tap into the very basic human need for contact with other people.

The recent rise of these online social communities is powered by digital technology and the acknowledgement by brands that they can have a direct impact on the bottom line by helping to reduce service costs through consumer-led advocacy. Read More »

More and more politics is being conducted online. This is particularly true in the US, where politicos have to communicate over greater distances and have the small matter of a Presidential election. A fascinating infographic here that shows our political leanings dictate how we share political content via social networks.

Notably, it shows that liberals are more likely to use both the internet and social networks than their conservative counterparts. Unsurprisingly those on the more extreme ends of the political spectrum, people that define themselves as either very-liberal or very conservative, are the most likely to hit a Facebook ‘Like’ button on political content, perhaps showing a greater passion for their views. Read More »

Google is celebrating St George’s Day and the 30th anniversary of the release of Clive Sinclair’s ZX Spectrum home computer with its latest Google Doodle.

The ZX Sptrum was the small black British-produced computer with rubber keys that sold in its millions back when had the UK had a computer industry. Read More »

Heineken, Xbox, TBG Digital and Adam & Eve triumphed at the Revolution Awards 2012, held on 20 April at the Grosvenor House Hotel on London’s Park Lane.

AKQA’s Star Player app for Heineken scooped the Revolution Award for Innovation, the event’s most prestigious accolade. The app focused on the competitive banter of football fans by creating a live and social TV game experience.   Read More »