Comments on: The Social Brands 100 shortlist for 2012 is revealed

By: Blue Side of Manchester Isn’t Blue at All « kayting

Blue Side of Manchester Isn’t Blue at All « kayting — Fri, 11 May 2012 01:21:10 +0000

[...] wins website of year here. City on Social Brands’ 2012 shortlist for top global brands here. Share this:TwitterFacebookTumblrLike this:LikeBe the first to like this [...]

By: Dave P

Dave P — Fri, 20 Apr 2012 23:07:51 +0000

I’d be interested to know if brilliant social media exponents @betfairpoker and @arenaflowers were considered for this list.

If they were then Headsteams’s methodolgy is all wrong.

By: Bian Salins

Bian Salins — Fri, 20 Apr 2012 14:06:51 +0000

@gordonmacmillan – strictly speaking for myself Gordon, I head up @BTCare and Headstream informed us that we were indeed nominated by our customers (we saw the tweets!) but sadly, we haven’t made it into the Top 100. Still struggling to understand why but equally, we’re focussed more than ever on our social programme to become a social business – from the inside out [change from within - is a long term investment in becoming a social brand]

@Christopher – thank you v much for your positive words on what we’ve done.

Thanks
Bian

By: BlackBerry makes The Social Brands 100 shortlist for 2012 | Rapid Berry

BlackBerry makes The Social Brands 100 shortlist for 2012 | Rapid Berry — Fri, 20 Apr 2012 13:48:28 +0000

[...] See the full listing here [...]

By: @gordonmacmillan

@gordonmacmillan — Fri, 20 Apr 2012 10:29:17 +0000

The list was crowdsourced — interesting no one nominated BTcare. There are other brands not there as well that some have suggested should be there.

By: Christopher Brooks

Christopher Brooks — Fri, 20 Apr 2012 09:36:10 +0000

Looking at the impressive long list, I am surprised to not see BTCare in there. They have taken the decision to utilise social media as a customer service tool rather than a marketing tool. As a consequence improving the overall service -> brand experience for customers. It probably doesn’t fulfill the current defined criteria for ‘successful social brands’. But it is a clear demonstration of how a business has utilised the media to deliver against a business challenge rather than adding the media as a new customer touch point for marketing