If you’re an information junkie, you probably sign up to a load of newsletters (as well as Twitter handles) to keep up with what’s going on in the industry. I sign up to a lot, but I don’t always read them (preferring Twitter), especially if nothing major catches my eye.
Today, however, a headline on IAB Smartbrief in the US had me leaning in with this link: Why companies are dropping blogs for social nets!
![The Hudson River US Airwars Crash - one example of How social media is taking over the news industry [infogrpahic]](http://wallblog.co.uk/files/2012/04/HudsonRiverCrash.jpg "The Hudson River US Airwars Crash - one example of How social media is taking over the news industry [infogrpahic]")
More than 50% of us have now learned about a major breaking news story via social media. The death of Osama bin Laden being a case in point. That day Twitter hit a new record for tweets as it had its CNN moment.
The short-list for this year’s Social Brands 100 has been announced and includes a roll call of top global brands including Starbucks, BBC, Ford, Red Bull, KLM, Virgin Atlantic, PayPal, Dell, and Xbox.
It isn’t all about big brands and how they are doing in social media. As with last year’s Social Brands 100 there is a good representation from smaller brands with the likes of Muddy Boots Foods, ARKive, Help for Heroes, Frugi, and Fifteen Cornwall all shortlisted. The full shortlist is below. Read More
A reminder from the New York Times for those who are banking their future on online advertising: revenues can go down as well as up. The media group reported digital ad revenue declined 10.3% across the company and slipped 2.3% at the division housing The New York Times and the Boston Globe.
Paid subscriptions, however, continue to rise. Paid subscribers to digital subscription packages, e-readers and replica editions of The New York Times and the International Herald Tribune hit approximately 454,000 as of March 18. Read More
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