It features some interesting stats on which devices are winning the competition for hosting video ads, where they crop up around the world and how technology has improved to host them. Read More
Daily Archives: 19 April, 2012
Tumblr founder and CEO David Karp has announced that his blogging platform will start to build in paid for advertising from May 2nd, despite him telling the Los Angeles Times that “we’re pretty opposed to advertising. It really turns our stomachs,” back in 2010.
Dressed in the CEO uniform of hoody and jeans, he told the AdAge conference in New York that “you’ve already seen our ad unit” - the Radar section of the dashboard, which currently highlights popular posts, and gives 120 million impressions a day. Karp also admitted that he had been “an idiot” for for his previous comments on advertising.
Great piece on The Atlantic website arguing that after five years of pursing social networking and mobile apps we need a fresh direction. It’s premise is that we are now starting to go around in circles having arrived at the future that was promised for us all in the 1990s where the convergence of web, mobile devices and the high speed internet would come together and we would be turning on lights with our phones and banking at the touch of a button. It’s all happened.
Engineers have built the internet, built web, built the social web and a mobile world where everything is touch screen and only a swipe away. It has been five years since Facebook first emerged as a social network leader and Twitter debuted. So now what? Read More