It took Draw Something just five weeks from launch to land a recommendation by Miley Cyrus on Twitter, sending the mobile game into orbit and racking up more than 50 million downloads.

Zynga was impressed and acquired the app’s developer OMGPOP for $180m last month, adding the title to its portfolio to join the likes of Facebook favourites Farmville and Cityville.

Couchbase has illustrated the extraordinary rise and rise of the mobile app in this infographic that charts what it really means to go viral.