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Daily Archives: 17 April, 2012

Google Drive set to kill Dropbox with desktop folders and 5GB free storage

By Polly Becker // 17 April, 2012 – 7:38 am // 4 Comments

Google Drive is – in theory – days away from a big unveiling and the cloud storage system looks like it will take on rivals like Dropbox, iCloud and SkyDrive in the free space fight. Read More »

The Mad Men syndrome: the real digital innovators

By James Walters // 17 April, 2012 – 7:31 am // 2 Comments

RamKrishna Raja, Digital managing director at IPG Mediabrands, looks at what the real digital innovators are doing while the rest of us worry about being cool or informative in the realms of social media.

I have it. But ever since the time the guys over at Cupertino gave us the iPhone, I have been forced to question pretty much every prevailing Mad Men wisdom that has been ruling the roost when it comes to digital or for that matter all marketing. Read More »

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  • What we can all learn from how Daft Punk won the web
    For an industry supposedly in demise, the music business is leading the way when it comes to generating social currency.  And, for the savviest of social marketers, generating sales as well. Read more » […]
  • Technology is the Saviour of Offline Retail
    Bricks and motor retail business is under huge pressure and technology sometimes seems to be its enemy. But in fact technology could be offline retail’s saviour. A challenge is to know what technology to invest in when it everything changes so fast. In such circumstances, it is a great help to root oneself in the way consumers make decisions and consider how […]
  • As Yahoo looks to regain its cool is it looking to buy Tumblr?
    Can Yahoo get its “cool back”? As that is what it is trying to do according to CFO Ken Goldman and one of the ways it might try and achieve that is to buy Tumblr. Read more » […]
  • Data & Creative: friends or foes?
    The marketing world is a very different place from what it was fifteen, ten or even five years ago. The impact of technology on how marketers approach and engage audiences is something that is still in a major state of flux and, with the current speed of technological development, this isn’t likely to change soon. But this is familiar ground. Read more » […]
  • Playing the long game – the next wave in mobile and retail
    We’ve heard this before: we need to get serious about mobile as game-changer, especially in retail. And, yes, we’ve heard it because it’s impossible to ignore. The rapid developments are particularly acute in the UK. We love our smartphones: the average UK mobile connection used 424 megabytes of data per month, ahead of Japan (392 megabytes) and the US (319 […]
  • Yahoo! to integrate Twitter into its newsfeed in battle to stay relevant
    Yahoo! will integrate Twitter into its news frontpage, continuing its battle to be relevant in the social age. Certain tweets will now be included amongst the aggregated news headlines, although it’s not yet clear how they will be selected. Read more » […]
  • More than 4.3 million watch Abercrombie & Fitch get a YouTube adjustment
    It’s been a good few days for YouTube sensations. After Commander Hadfield was a Space Oddity, the latest thing to go viral across the web is a video of Abercrombie and Fitch clothing being given to homeless people in the US. Read more » […]
  • Tesco’s Twitter feed beats rivals to be named best for customer service
    Tesco’s UK Twitter feed is the best in the world for social customer care, according to a survey by social analytics expert Socialbakers. The company found that despite having almost 80,000 followers, @UKTesco answers 65% of user questions in an average of 81 minutes in its survey for Q1. Read more » […]
  • The Guardian celebrates reaching one million Twitter followers
    Nice idea here from the Guardian to celebrate reaching the Twitter  milestone of one million followers. To mark the occasion it wants to find out more about its followers and where they are tweeting from. Read more » […]
  • Guest Blogging is not Content Marketing
    Like many of the digital folk reading this, I read a lot of blogs, books and pretty much anything that piques my interest. Hell, I’ve even been known to drop into the occasional Google+ Hangout. Doing the rounds, there is a common theme on approaches to content marketing. Read more » […]