Five of the best online ads of March: DollarShaveClub, Alzheimers, NSPCC…
However, DollarShaveClub.com is within a whisker of being just as good. From a migrant worker to a bear, this ad is better than good. In fact, we’d go so far as to say it’s “F***ing Great”.
From comic to tragic this beautiful ad from the Alzheimer Society of British Columbia in Canada uses a CAT scan of the brain to show precious memories unfolding in brain patterns – memories that will disappear forever with the onset of the disease. An effective way of getting the message across and also made us realise that there isn’t a lot of advertising for this cause in the UK.
The NSPCC is a past master in taking relevant social happenings and turning them to their agenda and their latest offering is no different. This powerful ad plays on the “S**t Kids Say…” theme with devastating results. It opens with some of the truly strange things that kids say, such as a fear of rabbits as they “look like they want to eat people”, before the phrases rapidly become more upsetting.
With the upcoming Diamond Jubilee nostalgia in the air, we’re starting to see a whole sleuth of Brit-focused ads emerging. Queue the reappearance of the Dulux dog, who appears from under a couples’ bed clothes to ruin some planned marital togetherness – not the sort of thing you’d have seen 50 years ago!
Speaking of Brit-focused ads, the final entry this month is a GREAT offering from Visit Britain with all the GREAT and the good of British cinema. The ad sees a host of famous British faces asking why you would holiday anywhere else in 2012, with the excitement of the Diamond Jubilee and the Olympics just around the corner. It comes complete with some cracking lines, including Julie Walters “There is no Tate Algarve”.