Monthly Archives: April 2012
We’ve made it. The Wall is featured on this infographic here from Eloqua that lists the most influential digital blogs in the UK.
It’s called “The Blog Tree: UK Edition” and the Wall is in the root system of the tree as accorrding to Eloqua The Wall is “key in the tech/marketing/digital space”. Read More
Digital measurement and analytics at the enterprise level is maturing rapidly. In the past year, the industry has seen the evolution and adoption of Tag Management Systems, web analytics solutions delivering increased segmentation and reporting, and perhaps most significant, the widespread use of advanced warehousing platforms to integrate and analyse digital data.
However, most web analytics solutions don’t deliver the capabilities necessary for many forms of advanced analysis. Gary Angel, President of Semphonic, insists that if organisations are considering working on a digital measurement and analytics project, they need to be thinking about the long-term infrastructure necessary to support a truly integrated and efficient system of data collection, data warehousing, and personalisation. Read More
Good piece on Poynter hightlighting a debate taking place on the web this week about Twitter and what it is doing to news and how news is covered online.
We’ve kind of been here before (numerous times). On The Wall when we asked the question last year, for instance, we asked if social was media killing journalism. The answer I thought was convincingly no, but as Mark Rock put it social media is fundamentally changing the system.
So what about Twitter? Yes those 140 characters that many of us tweet throughout the day and week. Are we over doing it? Read More
Listening to CEO and co-founder Ben Silbermann describe how he abandoned plans to become a medical practitioner to found Pinterest, it is easy to forget that every novel, differentiated idea that takes the limelight also comes with a risk—overhype.
In a relatively short space of time, Silbermann took Pinterest from a 5,000 member new-kid-on-the-social-network-block to a whopping 17 million trail-blazer. Read More
There’s little doubt that mobile advertising is set to continue its exponential growth over the next two or three years… But what (if any) effect will 4G make to mobile advertisers when it finally arrives in the UK in late 2013?
The proliferation of social media has offered marketers an unprecedented opportunity to become part of ‘the conversation’ and amplify their media investment. Read More