We’ve made it. The Wall is featured on this infographic here from Eloqua that lists the most influential digital blogs in the UK.

It’s called “The Blog Tree: UK Edition” and the Wall is in the root system of the tree as accorrding to  Eloqua The Wall is “key in the tech/marketing/digital space”. Read More »

You like a brand and its posts on Facebook, but do they ever like you back? Hardly, ever. The love is all one way. That is until now and this nice idea from Kraft Macaroni & Cheese.

Kraft asked fans to  “LIKE this post” and told them that they “never know what may happen”. Read More »

Digital measurement and analytics at the enterprise level is maturing rapidly. In the past year, the industry has seen the evolution and adoption of Tag Management Systems, web analytics solutions delivering increased segmentation and reporting, and perhaps most significant, the widespread use of advanced warehousing platforms to integrate and analyse digital data.

However, most web analytics solutions don’t deliver the capabilities necessary for many forms of advanced analysis. Gary Angel, President of Semphonic, insists that if organisations are considering working on a digital measurement and analytics project, they need to be thinking about the long-term infrastructure necessary to support a truly integrated and efficient system of data collection, data warehousing, and personalisation. Read More »

Good piece on Poynter hightlighting a debate taking place on the web this week about Twitter and what it is doing to news and how news is covered online.

We’ve kind of been here before (numerous times). On The Wall when we asked the question last year, for instance, we asked if social was media killing journalism. The answer I thought was convincingly no, but as Mark Rock put it social media is fundamentally changing the system.

So what about Twitter? Yes those 140 characters that many of us tweet throughout the day and week. Are we over doing it? Read More »

Listening to CEO and co-founder Ben Silbermann describe how he abandoned plans to become a medical practitioner to found Pinterest, it is easy to forget that every novel, differentiated idea that takes the limelight also comes with a risk—overhype.

There’s little doubt that mobile advertising is set to continue its exponential growth over the next two or three years… But what (if any) effect will 4G make to mobile advertisers when it finally arrives in the UK in late 2013?

4G is a super-fast mobile connection which should give you similar (if not better) speed than your fixed-line broadband. In terms of user experience, the improvement will mean a huge reduction in the time it takes 4G mobiles to load a web page (and the advertising on that page) and it will make video and audio streaming easy without a Wi-Fi or hard-wired broadband connection. Read More »

The avenues for instant feedback afforded by social networks often result in a stream of negative comments from consumers, but how should marketers react?

The proliferation of social media has offered marketers an unprecedented opportunity to become part of ‘the conversation’ and amplify their media investment. Read More »

Pop superstar Nick Minaj has rejoined Twitter, just one week after storming away from the service and her eleven million followers.

She was previously one of the most followed people on the social network, and regularly engaged with her fans individually. Read More »