Pin it or bin it: How to create sticking power with Pinterest [infographic]

Pinterest has 2.2 million daily and 22 million monthly active users who have the potential to act as word-of-mouth ambassadors for their favourite products.

The site has been steadily increasing its market share since it first rolled out in the American Mid-West two-years ago and now it wants UK advertisers and marketers to get involved.

Brands can do this by building boards that explain and share their core values – “things you know they [pinners] would like, things that are helpful, and things that represent your promise to them. Tell your story by telling theirs”.

If, as the graphic claims, “the site is driving more people to websites and blogs than YouTube, Google+ and LinkedIn combined”, you’d be a pinhead not to (click to enlarge).