How to engage journalists through social media [infographic]
Tech PR firm Text 100 has carried out some research into the way journalists use social media. It interviewed 72 journalists about the way they use social media channels in their professional lives to research companies and communicate with PR executives.
The top-line results of the survey are shown in the infographic below, which includes stats such as that on average a journalist will use 2.6 different social media channels every time they research a story; over 40% of journalists use a Facebook account to manage their professional relationships; and LinkedIn is used to search for industry experts and company spokespeople to interview and 84% of journalists are happy to be approached via LinkedIn.
But maybe it is no surprise to hear that of all the social networks Twitter is king for journalists with 86% of journalists use a Twitter account for work.
You can download a full copy of the report with a more detailed look at the survey findings by clicking on this link.