As the battle for London mayor heats up Labour’s Ken Livingstone has launched his latest ad advertising campaign across London and is crowd sourcing supporters to decide what his next campaign should be.

Supporters are being asked to vote on their preferred subject for the campaign (be it fares for policing) and suggest their own ad. The campaign says it will take the best one and use it. Read More »

We’ve been here before haven’t we? Not just once but an increasing numbers of times. It doesn’t, however, seem to stop people publishing their dumb and offensive thoughts on Twitter where they can be seen by millions and land them in a lot of trouble.

That’s what has happened to 21-year old student Liam Stacey who has been jailed for 56 days after he posted racist tweets about the Bolton Wanders player Fabrice Muamba after he had a heart attack on the pitch during a Premier League game against Tottenham Hotspur on Mach 17. Read More »

Twitter has formally launched its self-service ad platform for small businesses, which it announced earlier this year as its answer to Google’s AdWords. It massively expands the number of advertisers using Twitter from an estimated 3,000 to tens of thousands.

While Twitter’s ad business is unlikely to match Google’s service in terms of use it is a major step into allowing businesses to harness the power of 140 character ads via Promoted Tweets and Promoted Accounts. Read More »

The star studded US media consultancy, Altimeter, has just released a report penned my Brian Solis on the Rise of Digital Influence, which has caused quite a stir.

Lets start with what they have managed to get right. Read More »

Tech PR firm Text 100 has carried out some research into the way journalists use social media. It interviewed 72 journalists about the way they use social media channels in their professional lives to research companies and communicate with PR executives. Read More »

Friends Reunited, the first UK social network, has relaunched today. It’s easy to forget, but this site was once an internet titan, attracting over fifteen million users by 2005 and making its founder Steve Pankhurst one of the first dot-com millionaires.

In 2005, Pankhurst sold his creation to ITV for £120m, but the media company had to sell it on in to Brightsolid (owners of Genes Reunited and Findmypast,) 2009 for just £25 million. It has around seven million users now, and one and a half million visits a month, having joined various other networks in being wiped out by Facebook. Read More »