In the fast-paced age of digital, technology, trends and tactics tend to have a short shelf life. The idea of viral marketing would be seen as relatively new when viewed in the timeframe of traditional advertising. But in the digital world, viral is already a veteran. Nowadays, smart marketers are tapping into the power of fractal marketing.
Where viral was about infecting the consumer with an intended message, fractal is about letting the consumer receive and modify the message. Fractals have the ability to repeat infinitely. Ergo, fractal marketing gives campaigns a bloody long and self perpetuating shelf life. But how can brands and agencies conquer this new zenith of marketing? Read More