In the fast-paced age of digital, technology, trends and tactics tend to have a short shelf life. The idea of viral marketing would be seen as relatively new when viewed in the timeframe of traditional advertising. But in the digital world, viral is already a veteran. Nowadays, smart marketers are tapping into the power of fractal marketing.

Where viral was about infecting the consumer with an intended message, fractal is about letting the consumer receive and modify the message. Fractals have the ability to repeat infinitely. Ergo, fractal marketing gives campaigns a bloody long and self perpetuating shelf life. But how can brands and agencies conquer this new zenith of marketing? Read More »

Financial organisations have traditionally shied away from using social media to connect with customers. In such a regulated market, who could blames them?  And who’d want to ‘engage’ with their bank anyway?

As ever, things aren’t quite that simple. The under 24s prefer to sort their customer service issues out over social media, and research has shown that people want to interact with brands – including their banks, it would seem – on social networks. As a result, a number of banks and financial organisations have started to develop their social media presences to service this increasing demand for social interaction – and they can do this well within regulations. As we’ve seen with that resignation letter from Goldman Sachs, having no or little  social media presence yourself doesn’t stop your customers, employees and potential recruits using Facebook and Twitter to talk about you. Read More »

Brands are being increasingly successful in social media by using humorous mascots, according to the WSJ. We’ve seen plenty of evidence of that in the UK with Dulux recently reinstating its dog and how brands as diverse as Burger King’s “The King”, Compare the Market (Meerkat) and Go Compare with its opera-singing mascot, Gio Compario, have used them.

The report says that ad executives believe consumers on Facebook are more likely to bond with a character than the traditional company page on the social-media website pumping out company and product news. Read More »

In the past month EPL football clubs have amassed 3.3 million new Facebook Likes, 342,109 new Twitter followers and nearly 10,000 tweets. This works out as a 12% growth for Twitter followers and 9% for Facebook fans and it doesn’t like it will decline any time soon. With this in mind, who performed best in the last month?

The below infographic comes from Digital Agency Freestyle Interactive, who have been producing monthly EPL Social Media reports since November.

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The internet world is blending together, muses Hari Shankar, Asia-Pacific director at Performics. Photos are blending into social and social into search. What does it all mean?

We read last week how the New York Times was planning to essentially raised its paywall and cut the number of free articles it gives away in half after reporting impressive digital subscriber numbers.

That hasn’t stopped some from stooping to desperate measures in an effort to try and get hold of a copy of the paper with one man trying to scale the building. Read More »