Social Link Building – Don’t Ask Don’t Get
About a month ago I posted a fab ad on my personal blog by British Airways called The Race. It resonated with me as I have been living in the US for a year now, will be missing the Olympics, and let’s face it, I get a bit homesick now and again and this video got me all of a quiver!
A month later, I get an email from a delightful person at bigmouthmedia who run the British Airways account referring to me as Mr. Carson (nice!) and saying:
I noticed that you recently posted a news piece about British Airways’ new ad campaign, ‘The Race’ on your blog. I work with an organisation that represents British Airways and was wondering if you would consider including this link to the British Airways Facebook page: http://www.facebook.com/britishairways
The link would take users to a page where they can see the video itself, additional content surrounding the campaign and behind the scenes footage of the advert. This behind the scenes insight would provide extra benefit to your readers.
I hope you’ll consider it, and if you have any queries, please feel free to drop me a line. I hope to hear from you soon.
The outreach was polite, informative and explains the benefit of the action they are requesting I take by adding the additional link.
I get pinged every once in a while by PR peeps and campaign managers, but they never quite get the “ask” right. Sasha from BMM most definitely did, and I have obliged.
If you’re running specific campaigns, or have alerts set up for your brand and someone writes about you, it’s well worth connecting with the blogger and trying to build a relationship that’s of mutual benefit.
The old adage goes: If you don’t ask, you don’t get! But sometimes it’s in the way you ask that reaps the best rewards.
P.S. Wonder if I’ll hear from Mercedes soon