It has just published its newspaper advertising statistics for 2011 that say the industry posted total ad revenues of $23.9bn, according to Poynter. Read More
Daily Archives: 16 March, 2012
Barack Obama’s campaign team has long been praised for it’s innovative use of technology as a story telling an organising tool and developing a wide ranging social media arsenal, but with a new video it has upped the ante once again.
Obama 2012 has just released a YouTube video called “The Road We’ve Travelled” in which members of the administration past and present, including Mayor Rahm Emanual, David Axelrod, and Vice President Joseph Biden, tell the story of their first term, and the tough decisions that had to be made, and what has been achieved. Read More
In recent months Customer Service has hit the social media spotlight in a flurry of reports and surveys. Fuelled by the increasing focus on engagement marketing, companies are realising that a department once consigned to contact centres in remote corners of the globe might just be one of their most important assets.
At the same time, consumers are also looking for support via their chosen social media channels. 44% of adults now use the web to share grievances about products and 15% of 15-24 year olds prefer to interact with customer services exclusively via social media. Read More
Sacks launched his campaign to hire staff from the embattled firm after lashing out at Yahoo over its decision to pursue technology patents against Facebook. He has called the company at “patent troll”. Read More
Google is getting Rose along with his team at mobile app firm Milk, which is to close its only product Oink. It is understood that Facebook had also been in discussions with Rose, but Google won out. Read More
Whilst online surveys often overstate the uptake of technology, Ipsos MediaCT’s offline Tech Tracker data tells us that just over four in ten GB adults now own a smartphone, representing an increase of roughly 30% in the last two years. The rise of the smartphone has coincided with the increased popularity, and normality, of social media usage. Arguably the two are connected, the modern mobile device being the ideal format for keeping up-to-date, and updating, as it means people are always online, even when on the move. Read More