It delivers a bunch of interesting findings and tips to help you plan and execute your social media PR campaigns more effectively. Read More
Daily Archives: 12 March, 2012
It isn’t hard to see a little of that position. After all, BBH gets all the publicity and these homeless guys get a few days of attention and cash and then they are back where they started. That said interesting interview here done with one of the homeless hotspots involved. However, take a listen to the Audio and YouTube interviews with the homeless guys concerned (below). Read More
Hats off to McCann Digital Israel, which created the ad, for a great creative idea that rather than tell people what OCD is like gets them to experience one of the symptoms. Take a look. Read More
Guided selling that takes online shoppers to the products they want quickly and effectively is the key to e-tail success. Here I want to talk about why online retailers need to look carefully at their data to tackle this challenge.
When companies first started selling products over the internet, it was a novelty. It was enough for people simply to be given the opportunity to make purchases virtually. How things have changed. E-commerce has exploded globally. Now, there’s very little you can’t buy online and a huge choice of outlets for every product in every sector. Read More
It is being reported that CNN is in late stage talks to acquire social news and technology website Mashable for as much as $200m. If true it will be one of the last big independent blogs to be snapped up by a larger media owner. AOL bought the Huffington Post for $315m last year and in 2010 it also snapped up TechCrunch for around $30m.
Mashable pulls in a considerably larger audience than Techcrunch hence the speculated $200m price tag, which could herald a multimillion pound pay day for British founder Pete Cashmore. Read More
After an eventful trip involving engine problems, missed connections and cross country transfers the UKTI SXSW mission group found itself arriving bleary eyed at Dell HQ in Round Rock Texas to a pre SXSW kick off “Unconference”
If you haven’t been to Dell the comparison to the Death Star is entirely apposite with 5 Hangers named appropriately Dell 1-5, as you drive up you see Michael Dell’s very own 501 Legion of Troopers arriving in their SUV’s – polo shirt and chino clad clutching their silver coffee travel cups – Dilbert is alive and well and working as a stormtrooper in Texas ! Read More