Last month Channel 4 aired an edition of Dispatches focusing on ticket agencies and some of the underhand practices they employ. It sparked major online buzz and C4 powered that as it flashed the #TicketScandal hashtag on the screen throughout the show.

Now Twitter has released some timely numbers showing just how well that programme did. It managed to rack up almost 12,000 tweets in 24 hours, which helped it to pack out three of the top trending topics on the night that it aired. Read More »

Let’s face it; in today’s economy and technical age you would have to be a total fool to not tie in a social media strategy to any live experience, and in fact I would even argue that a social media experience should in turn have a live strategy aligned to it. The collaboration between the two disciplines is a match made in heaven for those wishing to increase consumer interaction, influence ‘pass it on’ and sharing and indeed a perfect way to increase true ‘brand friends’

The very nature of a live event is that it is one moment in time; it’s a physical touch point between brand and consumer. But we must always remember that there are conversations that go on way beyond the experience, and it’s these conversations and interactions that brands need to harness and own in order to amplify consumer engagement. Read More »

What’s the Holy Grail of Twitter? According to most it is followers and once you have them what you need is retweets.

This study from Track Social names what it says are the Top Ten most retweeted brands in the US. It is an odd mix of religion, sport and news, but the BBC is in there too. Read More »

As the Leveson inquiry rattles on, every day seems to uncover a new angle to what can truly be called a scandal (today whether Rupert Murdoch is a fit and proper owner for BSkyB)- proving once again that sometimes truth really is more bizarre than fiction. Headline-writers had a field day when it emerged that the Met Police had ‘loaned’ ex-News International chief executive, Rebekah Brooks, a horse. In the midst of allegations of bribery, corruption and inappropriate relations between the media empire and the police force, this slightly surreal turn of events did nothing to stem the rising tide of evidence against News International.

Events took another dramatic turn when James Murdoch resigned as News International’s Executive Chairman. The official line was that it was to focus on ‘international television’ but it’s clear that the only way the Murdoch empire might truly recover from this mess is with a clean slate – a new paper (the Sun on Sunday) and a new public face. Which may potentially be another Murdoch. Read More »