Ten of the best online ads of February: The Guardian, British Airways, KAYAK, Google, Paddy Power, PETA, gigggaff, The Cosmopolitan, California Lottery, Cadbury
A lot of fan-fair around The Guardian’s open journalism campaign, Three Little Pigs – but did it live up to the hype? There was a comment on here last week that many of the ads we chose for January’s highlights didn’t have concept. The sort of interaction we’re looking for. However, you couldn’t accuse this of not having a concept – surely? Very interesting and right out of the BBH playbook.