A lot of fan-fair around The Guardian’s open journalism campaign, Three Little Pigs – but did it live up to the hype? There was a comment on here last week that many of the ads we chose for January’s highlights didn’t have concept. The sort of interaction we’re looking for. However, you couldn’t accuse this of not having a concept – surely? Very interesting and right out of the BBH playbook.

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American Express are offering savings to their customers. This one though is not through coupons or points, but via social media.

To get savings from a host of US brands, such as McDonalds, Dell, and Whole Foods, all you have to do is sync your Twitter account with Amex, and tweet using the specified hashtag for that brand. The saving then goes directly onto the synced card. For instance, if you want to get savings at Whole Foods the hashtag is #AmexWholeFoods and the appropriate saving will automatically be applied on your next purchase. Read More »

Although nearly a month ago now, I still find myself having flashbacks to a panel that I was asked to speak on during social media week entitled, “Who owns Social – Marketing, PR or Advertising?”

Is social media so amorphous a concept that it has become the equivalent of The Littlest Hobo, wining at the doors of every media, pr and ad agency just begging us to give it a home? Read More »

Some people must be sitting there vacuuming  up Apple iPad 3 news like a Dyson. Last week alone demand for the iPad 3 information reached its peak as one in every 2000 searches online were iPad 3 related.

Although the general consensus is that the news Apple will anounce is iPad related there has also been a spike in searches around Apple TV. Looking at the fast moving search terms containing the word ‘apple’ in the last week, the third and fourth fastest moving  terms by volume were ‘apple tv 3’ and ‘new apple tv’ which doubled in search volume in the last week. Read More »

What do you make of these numbers? Google has moved to counter the talk that Google+ is a ghost town and has published, via the New York Times, some new numbers and they are quite big, but are they the whole story?

Pinterest has been going into hyper drive of late. Everyone is keen to extoll the virtues of the new social network. The hyperbole is quite unbelievable. It’s the new place to hang out, share pictures and project a lifestyle you’d like to have. I like it, it’s fun, but I can’t help but think there will come a point when the excitement will die down and you’ll realise that it’s just sharing pictures.

There are a few reasons why I think it might not turn into a Facebook type monster. They’re all conjecture and based on my own personal experience of the site, but I thought I’d share them anyway… Read More »

I want to saw you couldn’t make it up, but that it is patently not true.  You can and you do it by plugging in your Apple iPad and iPhone and together and you get a Futulele. No serious, it is a a virtual Ukulele or a Virtulele.

Why you would do this I don’t know as you can buy a Ukulele for £20 and the Apple version is worth £600 (price of the two devices). Take a look. Read More »