Almost 91% of LinkedIn’s 150 million users have free accounts and just a small rump paying out for the premium service.

Those are the people who look at your account and the only detail you can see about them is that they are “anonymous”. Looking at who has viewed your profile is still one of LinkedIn users’ favourite weekly activities. Read More »

Is this the first example of a brand using Pinterest in this way? Airline BMI has launched a Lottery style competition on Pinterest that challenges people to repin up to 6 of its 45 images of various BMI destinations.

The winning numbers are then selected from repinned images and free flights go to the winner.

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Rick Santorum might not have won last night as America went to the polls for Super Tuesday as Mitt Romney won six out of 10 states, including the crucial Ohio, but he proved his sticky power in social media remains as he set a new record on Twitter.

It suggests once again that the 2012 presidential race will be the Twitter election. Read More »

Yahoo’s new chief executive, Scott Thompson, is reported to be planning a major restructure of the troubled web firm’s business, which is likely to result in thousands of layoffs, according to a Wall Street Journal report.

The changes could be announced as soon as the end of this month and will hit Yahoo’s products division. Its public relations and marketing, research and weaker regional operations are also said to be under threat.
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There are only three months left now for brands to comply with the new cookie legislation by implementing solutions to collect consent from users before any tracking technology, including cookies, is deployed on a user’s web-enabled device.

Many have argued that this law is unworkable, that solutions need browser software development, and that creativity and usability of the internet will be adversely impacted, but doing nothing is not an option; the fact that some brands have taken steps to comply shows that solutions can be developed which do not adversely impact user experience on the web. Read More »