“When the going gets weird, the weird get professional” at SXSW
Ever wondered where Foursquare was launched, where Twitter hit the big time or where you can hear keynotes from the likes of Jimmy Wales, Guy Kawasaki, Craig Newmark, Evan Williams or even Mr Facebook, Mark Zuckerberg, himself – well Austin, Texas is where it is at in March as SXSW comes to town.
And next week we will throwing ourselves into the madness of SXSW Interactive as part of the UKTI Trade Mission along with 39 other companies from the UK and over 25,000 others from round the Globe. We will endeavour to bring you daily updates as to themes, new ideas and creative technologies on show along with the weird and wonderful from Austin.
Started 19 years ago as a small music festival SXSW has grown to include film and then interactive in 1994 and according to Louis Black it is now the biggest of its kind in the World . The event features five days of compelling presentations from the brightest minds in emerging media and scores of exciting networking events hosted by industry leaders as well as special programs showcasing the best new websites, digital projects, wireless applications, video games and startup ideas the community has to offer. Apparently there are also a few parties along the way !
From “The Great British Breakfast” (including Yorkshire Tea flown over especially) to the delights of afternoon tea on the lawn at the “Great British Tea Party” the 5 days of networking, sharing and learning what is hot in the World of emerging technology and media promise to be both fascinating and exhausting (but I guess someone’s got to do it !)
BTW if you wondered about the relevance of the title you will have to wait til the first instalment on Thursday