Yesterday we heard that Facebook users will quit the social network over ‘too many ads, ahead of its mobile ad launch, and today we hear Twitter is to extend its Promoted Tweets ads to Twitter iPhone and Android apps.
Initially, a small number of users will see Promoted Tweets near the top of their timelines from brands they already follow as Twitter pushes its ad strategy across all platforms.
This infographic picks up on that and suggests that not only are consumers getting tired of being inundated with digital ads, but that as many as two thirds of consumers say they are turned off by unwanted ads on their smartphones.
Users will start to see Promoted Tweets in their timeline like any other tweet, and like regular tweets, they will appear in your timeline just once. As user scroll, the Promoted Tweet will flow with the rest of the Tweets in your timeline (More on this story on Brand Republic).
As with Promoted Tweets in search, Twitter will only display Promoted Tweets in the timeline when they are relevant. If users see a Promoted Tweet that isn’t relevant they can dismiss it from your timeline with a single swipe.
So are you ready for more ads on your iPhone, Android or Blackberry and do you want them?
It might simply be a question of relevancy. Many of us don’t mind ads if we feel that they are some way targeted at us. It is the rest we hate. As that feels like spam.
Personally, I don’t mind ads I see on Facebook if they are aimed at me. For instance the other week I commented on a Universal Pictures promotional story that appeared in my stream on Facebook for a for a new release of Field of Dreams, which was generating a lot of positive conversation and likes. A simple placement not at all unlike a press ad but one that encourages people to share. It lso reminded me that I lent the movie to someone and never got it back and so bought another copy. It really is a case of build it and they will come.