Six presentations from Search Engine Strategies

Search Engine Strategies is in London this week. The conference is perhaps the oldest and most established in the industry. SES London has evolved in such a way that it is largely agency presentations to an audience of agencies. This year, however, I noticed an increase in the number of in-house SEO teams in attendance and that is a welcome development.

It may seem rather odd at first but the conference organisers actively encouraged speakers to give their presentations away via social media. In theory, you did not need to pay a dime to learn from Search Engine Strategies as you could have monitored Twitter for the #seslondon hashtag, picked up the shared presentations and studied them online.

I think this “sharing is caring” approach is a good strategy, though. By giving away this “premium” content the conference is helping to maintain the buzz around it and build the brand.

I’m reminded of the music industry. The music is often the medium by which an artist becomes famous and can then make a healthy profit on gig ticket prices.

Landing Page Optimisation Tips

Presentation by Nathan Richter of Monetate.

Understanding User Behaviour and Increasing Site “Stickiness”

Presentation by Jeff Slipko of Expedia Affiliate Network.

Identifying, Removing & Preventing Duplicate Content

Presentation by Samuel Crocker of OMD.

Meaningful SEO Metrics

Presentation by Kevin Gibbons of SEOptimise.

Social Media Solutions on a Budget

Presentation by Andrew Girdwood of LBi bigmouthmedia.

SEO Tools of the Trade

Presentation by Richard Baxter of SEO Gadget.

By Andrew Girdwood.