Search Engine Strategies is in London this week. The conference is perhaps the oldest and most established in the industry. SES London has evolved in such a way that it is largely agency presentations to an audience of agencies. This year, however, I noticed an increase in the number of in-house SEO teams in attendance and that is a welcome development.
It may seem rather odd at first but the conference organisers actively encouraged speakers to give their presentations away via social media. In theory, you did not need to pay a dime to learn from Search Engine Strategies as you could have monitored Twitter for the #seslondon hashtag, picked up the shared presentations and studied them online.
I think this “sharing is caring” approach is a good strategy, though. By giving away this “premium” content the conference is helping to maintain the buzz around it and build the brand.
I’m reminded of the music industry. The music is often the medium by which an artist becomes famous and can then make a healthy profit on gig ticket prices.
Landing Page Optimisation Tips
Understanding User Behaviour and Increasing Site “Stickiness”
Identifying, Removing & Preventing Duplicate Content
Meaningful SEO Metrics
Social Media Solutions on a Budget
SEO Tools of the Trade
By Andrew Girdwood.