Daily Archives: 23 February, 2012

Five things you need to know about how brands use weibo in China

Sina's Weibo microblogging site, akin to a hybrid of Twitter & Facebook, is one of the most popular in China  in use by well over 30% of web usersStephy Liu, senior client service manager and digital strategist at MSL China, shares five typical types of communication styles via weibo, the impact these styles have on the brands that employ them, and how to move toward strategic use of the platform. Read More »

UK’s ‘Tech Influence 25′ of 2012 revealed

With Propeller PR’s expertise in the media and tech media space, we’ve partnered with PR software provider Cision to reveal our ‘Tech Influence 25′ list. Rory Cellan-Jones, technology correspondent for the BBC tops the list.

He’s closely followed by Charles Arthur, technology editor for The Guardian, and Mark Prigg, science & technology editor for the Evening Standard. Read More »