Google+ brand pages growing faster than those on Twitter

While no one looks like catching Facebook any time soon in terms of the size of support brands enjoy on that social network there is an interesting battle being waged for second place and at the moment Google+ growing significantly faster than its 140 character rival.

Fans are signing up in greater number to follow brands on Google+ than they are on Twitter, according to a report by Social Bakers.

Twitter recently rolled out enhanced pages for brands, and while they do give brands more they don’t offer as much the more versatile Google+ brand pages.

The Social Bakers reports says that Twitter is failing to engage brands further while Google+ is engaging them very well leading to the faster growth figures albeit from a much lower base.

You can see below the number of followers brands have been adding on Twitter over the last month:

Twitter brands growth

And now here are the Google+ statistics. The difference in growth rates is pretty stark, although, of course, there is the fact that Google+ pages for brands have only been around for four months, which could in part explain the growth spurts:

Google+ statistics

So what happens next? Will this speedy growth by brands on Google+ lead to overall growth of Google+ speeding up?

Well what’s interesting I think is that Google+ is far smaller, with around 100 million signed up, compared to the 500 million registered accounts on Twitter — although the number of active accounts is put at around 200 million.

Although the gap between the presence that brands have on the two social networks is much smaller than their comparative sizes would suggest.

Take for instance H&M, one of the fastest growing brands on both lists. It is one of the biggest brands on Google+ with 535,129 fans while its longer established presence on Twitter has seen it racked up 816,251.

Its current growth rates would suggest it will catch up with its presence on Twitter very quickly.

I’m not sure, but does that all suggets that people are more engaged with brands on Google+ than on Twitter? Google+ pages are certatinly more content rich and engaging than their Twitter counterparts.

One large chink in the Google+ armour is mobile. Mobile is hugely important to both Facebook and Twitter and at the moment Google+ is nowhere on mobile.

If it can tackle that issue then its growth could really start to take off. It will be interesting to see how it translates and matches the elegant mobile solutions its rivals have.

Here’s a list of some of the top brands on Google+ and the size of their followings:

1. ESPN     535,129
2. H&M      535,129
3. Burberry     409,341
4. Zagat    409,306
5. Samsung    383,836
6. Pepsi    364,731
7. Starbucks    357,479
8. Sony     357,147
9. Coca Cola     354,891
10. BBC News     341,476
11. Intel     351,965
12. NY Times    335,700
13. Toyota    304,036
14. Uniqlo     299,859

You can see the Top 40 brands on Facebook, Twitter and Google+ here (as of last month).