Our fascination with the differences between men and women has spawned countless tv shows, hit songs, and bestselling books. And now we’re starting to understand how gender also influences social media use.

I began thinking about this while reading Porter Novelli’s EuroPNstyles research conducted among  consumers in the UK and other European countries. Drilling down into the facts and stats around social media, several clear trends emerged showing that the same preferences and behaviours are being played out in the digital space just as they are offline. Read More »

Traditionally, brands have turned to market researchers to find out more about what their customers and would-be customers want. This was the main way for them to access their customers. However, as social media channels have become better tailored to the needs of brands, with designated pages on Facebook and Google+ and Twitter feeds, direct communication channels have been opened up between brands, their customers and their would-be customers. Read More »

Twitter is launching a self advertising platform aimed at small businesses who will for the first time have the same control over their online ads on the microblogging service as they do on Facebook.

The self-service ad platfrom will go live in March and will massively expand the number of advertisers using Twitter from an estimated 3,000 to tens of thousands. Twitter has also announced that the new version of Twitter is now available for all. Read More »