A very good event this morning at London Social Media Week run by digital agency Beyond on the Future of Sharing. It presented research that is perfectly distilled here into a very decent infographic. The focus ws on what is being dubbed “frictionless sharing”, which with the introduction of Facebook OpenGraph we are seeing from brands like Spotify, Ticketmaster, AirBnB. Soon a lot more brands we join that small cadre.

This shift to frictionless sharing has proven to be polarising with some saying that sharing is being ruined by oversharing, but it is early days. We are still at the very start of this change in how we share and have barely dipped our feet in the water let alone taken the plunge. Read More »

I recently did a post on how Pinterest was the hot new social platform that everyone was talking about.

I just came across this infograhic that provides a great snap shot of what Pinterest is and what is happening on it. Read More »

So I’ve had this inkling for a while. It goes a little something like this…

What your friends like does not have a massive impact on your purchasing decisions

I know, I know… it’s a hugely outspoken thing to say. After all, Facebook have dictated to everyone in the marketing world that people are hugely influenced by what their friends eat, wear, listen to and watch. Sponsored stories; the advertising function Facebook advertisers use to tell people what their friends have liked, is supposed to be hugely powerful to anyone who wants to believe it.

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We’ve already seen the odd brand unofficially experiment with Facebook’s new Timelines, but they due to become available officially for brands very shortly.

Currently the new Facebook Timeline is only available for Facebook users and we have all seen the transformative effect that can have on a page. It has turned Facebook pages from message boards into picture centric social scrapbooks, which stream a user’s life, suggesting brands could so some very smart and distinctive things with these new pages. Read More »