Daily Archives: 14 February, 2012

Social Customer Service: the Top Ten Essentials

Everyone’s talking about social media and customer service. We’ve put together our top 10 things to do if you’re getting into social customer service.

From listening effectively, to being properly resourced, responsive and ensuring that your social media is joined up with other parts of business. Any we’ve missed? Read More »

Obama talks hashtags as White House pushes #40dollars campaign

It shouldn’t be a surprise, but it is when you hear President Barack Obama telling Americans that they need to get online and tweet using the #40dollars hashtag to remind law makers what the loss of $40 means to them. That’s social media from the top.

The #40dollars campaign first ran in December in response to Republican tax plans. It was a runaway success as ordinary people joined together to make their voices heard. It also perfectly distilled a complex argument about tax down to a very accessible level, which is why today the White House has renewed it. Read More »

Want your relationship to last until next Valentine’s Day? Then don’t tweet about it

Last week, Twitter published some handy ideas of how you could use the site to do something romantic for Valentine’s Day. “Ask friends and family to share adorable pictures from the past,” they suggested. “Finally proclaim your affections to a crush (extra points if it’s in a song),” they dared. Read More »

Samsung wins Twitter’s first Ad Scrimmage as hashtags take hold

Samsung Mobile Super Bowl ad - Thing Called LoveAt the end of the Super Bowl last weekend Twitter launched its first-ever Ad Scrimmage competition and for a week following the game users voted via Tweet for their favorite Super Bowl ads.

The results are in and Samsung’s Galaxy Note ad won, which features Justin Hawkins as a busker playing “I believe in a Thing Called Love”. Read More »