MitsubishiUK puts its media buying out to pitch via Twitter

This must be a first @MitsubishiUK has puts its media buying task out to pitch via Twitter.

I’m sure it told its existing agency, Manning Gottlieb OMD, but it is an interesting way to run a pitch.

Mitsubishi appointed Manning Gottlieb eleven years ago in Feburary 2001 to its account which was then valued at £6m.

long before anyone had ever heard of social media or Twitter and pitches were, I imagine, run in a very different kind of way. Interesting to see who responds..

Via Auto Race Sponsor.

  • Martin Thomas

    Would be even more impressed if pitch submissions have to be kept to 140 characters rather than a ‘one pager’