MitsubishiUK puts its media buying out to pitch via Twitter
I’m sure it told its existing agency, Manning Gottlieb OMD, but it is an interesting way to run a pitch.
We’re tendering our UK media buying services! Send email@example.com a 1-pager saying why you’re the agency for us by 02/03 #MMUK
— Mitsubishi Motors UK (@MitsubishiUK) February 13, 2012
Mitsubishi appointed Manning Gottlieb eleven years ago in Feburary 2001 to its account which was then valued at £6m.
long before anyone had ever heard of social media or Twitter and pitches were, I imagine, run in a very different kind of way. Interesting to see who responds..