Days after fresh details emerged about the deaths of two teenage girls on a rail crossing, and the death of another girl was reported, Kellogg’s Krave cereal has endorsed dangerous railway stunts on its Facebook page.

The post showed a link to a YouTube video where a man appears to be standing on a railway track facing an on coming train. Read More »

When growth in demand for a medium begins to surpass growth in users of that medium it begins to mature. As television advertising matured in the 1960’s, ads went from being radio style testimonials with visuals to the entertaining sketch styled ads that are still commonly used – this is the best way to advertise on that medium since the purpose of the medium is to entertain.

When ads are entertaining, viewers react better to them. As print as a medium matured, ads became more visually enticing. When radio matured, ads became more informative. More recently, as search matured the landing pages of ads became more relevant to the users search terms. Read More »

This is the year that the Superbowl is getting all social on itself. With an estimated 60 per cent of its 100 million viewers tuning in via a ‘second screen’, it’s no wonder the main players have woken up to social plug-ins.

The Superbowl has – until now – been the primary platform for blockbusting TV ads. So it’s interesting to see how the big 30-second spot is evolving in the era of social media. Pepsi is tying up with Shazam to let viewers download Melanie Amaro’s (X Factor USA’s winner) performance of Otis Redding’s “Respect”. Audi is looking to use social TV to extend their interaction beyond the commercial break with the hashtag  #SoLongVampires. Read More »