2012 is All about telling great digital stories
Just before the Martin Sorrell interview at CES, I sat down with David Sable – CEO of Y&R – and asked him what was going to be hot in 2012.
Given all the fabulous devices on show at CES, Sable says 2012 will be all about using this new technology to tell some rich brand stories. What’s crucial though, is his emphasis on quality of content and his pressing home of the fact that that mobile doesn’t just mean phones.
He also makes an interesting point about publishers looking for more excellent content so they can serve more relevant ads against it.
I have a few more interviews from CES which I’ll post soon!