This presidential election year is going to be the Twitter election, according to Twitter CEO Dick Costolo. Well he would say that to a degree wouldn’t he? But there is more to his claim than just a nice ring to the phrase.

It isn’t just the mass of tweets we saw around Obama’s State of the Union address, but as much how certain Republic candidates are using Twitter and social media to compete, which has seen Ron Paul for instance declared the Republican social media candidate. Read More »

We’ve seem some corking examples of social media fails recently with McDonald’s and LA Fitnesss so a timely infographic here looking at why and how companies respond to negative social media.

The funny thing is that so many companies are still not effectively using it and only a small per centage use Twitter as a customer service channel when more than a third of consumers now use it to air their feelings about a company. It is almost a knee jerk reaction for many to vent on Twitter and as we have seen that can spiral quickly. Read More »

Good read in The Times today from the pen of Queens Park Rangers captain Joey Barton. The sometimes violent and reformed(ish) premiership bad boy writes about his love for Twitter and how it has helped him get his voice across to the world after he became disillusioned with the national media and its portrayal of him.

It’s interesting as highlights how Barton and others have seized the platform that Twitter provides and made it their own. Making it a place where they tell their stories in their own voices. Read More »

Identity is a funny thing. So many things govern who we are as individuals, but outward, visible identity often drives our actions. There are the perceptions others have of us from our outward appearance, how we choose to live, what we choose to say and all the various queues from body language to political affiliation. Read More »