I’m sure you all remember the case of Paul Chambers, the 27-year-old accountant who lost his appeal for jokingly tweeting he would blow Robin Hood airport up. That gave us #IAmSpartacus, which went viral on Twitter and proved to be a social media object lesson.

Not everyone, however, remembers the story and Leigh Van Bryan certainly didn’t as he tweeted about “destroying America” prior to a holiday trip to the US. That was enough to get him the Jack Bauer treatment from the Department of Homeland Security who flagged him as a potential threat. Read More »

PR professionals would like to edit Wikipedia entries on behalf of their brands, but current Wikipedia policies treat them like corporate shills who are not welcome.

Pssssst…raising awareness about breast cancer is back on Facebook, with a new viral campaign that women are sharing. Girlfriends have told me not to let onto the boys what’s going on, and we’ll see if this one reaches the success that we’ve seen from previous campaigns.

Last year, women around the world updated their status on Facebook to reveal what colour bra they were wearing. Red, white, beige, black, and leopard print was showing up all across Facebook, catching the attention of men. The phenomenon captured news headlines, and reports said that no one was sure exactly where it all started. Read More »

Twitter has become the de facto location for most company’s social media customer service, and it’s becoming more and more common for a brand to have a full time customer service team manning a dedicated Twitter account to deal with customer complaints and enquiries.

It’s not hard to see why; it’s quick, convenient, and simple, and has a huge advantage over traditional lines of customer service in that it’s ‘pro-active’. Using Twitter you can monitor andlisten to customer complaints, and offer assistance before the aggrieved customer has even realized there’s someone listening. Read More »

Looking for a huge numbers of fans? Can’t wait a second longer? Then read on, this blog post is for you…

1. 1. Buy your fans
   This is definitely the easiest way to guarantee a following fast; decide how many ‘fans’ you want then simply go to any dodgy-looking site (probably via a Facebook ad) take your wallet out (remember to stick your head in the sand) et voila, success! But wait a second; by definition once you directly pay for a relationship what does that relationship become? What does it really mean? There’s a very obvious analogy here, one that doesn’t involve any love at all… Read More »

There are recruitment videos and then there are recruitment videos from the world’s hottest social media companies.

This one came out of Twitter’s recent #hackweek where it actively promotes innovation through experimentation around the company allowing people to take time away from their day-to-day work to collaborate and develop ideas that they are passionate about. Read More »