Daily Archives: 27 January, 2012

Digital Death – What happens online when you die?

We had an excellent infographic in December “What happens to your Facebook profile when you die?” and now we have a video response.

Every day we are filling the internet with portions of our lives. The data of every status update, blog post, image, video and email is floating around the internet. Have you ever wondered what happens to all that data once we pass? Read More »

New Orange film site is based on the wisdom of crowds

Orange Film Pulse: wisdom of crowds

Mobile phone network Orange is taking another step in its bid to ‘own’ film marketing by collating all the opinions about new films from Twitter, Facebook, film blogs and so on, and putting it all in one place.

Orange Film Pulse uses tweets, Facebook comments, blogs and even reviews from actual film critics to generate a score out of 100 for every film, using a special algorithm. Read More »

Twitter set to launch enhanced pages for brands next week

UPDATE – According to an email from a Twitter account executive obtained by Ad Age, the roll-out of enhanced brand pages will only be available to those firms committing to spend in excess of $25,000 a year in advertising.

The initial group of 21 brands which got the original versions of brand pages in December were all higher-spending media partners and were said to be spending around $2m a piece. Read More »

Monetizing influence will destroy the fabric of social media

What is influence? It’s a massive question in the world of social media. Thousands of man hours are being pumped into companies who are trying to solve the problem in the hope that one day, you’ll be able to search a category and an application will spit out exactly the 5 top influencers you need to be communicating with to push your product.
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Twitter now able to censor tweets in individual countries

Twitter censoredIn a blog post today Twitter said that it now has the ability to selectively block tweets on a country by country basis. In a blog post Twitter said it could “reactively withhold content from users in a specific country”.

The change means Twitter can reflect national sensitivities and where freedom of expression comes with a fair dose of censorship. Read More »

Is Facebook gearing up to shake up the online news industry?

Interesting move here from Facebook which is hiring more journalists. It has has just gone out and hired a managing editor in the form of Bloomberg journalist Dan Fletcher to be the company’s managing editor leading some to speculate the social network has increasingly larger plans for online news. Read More »

Tiffany goes in search of true love with fashion bloggers

This is very nice idea and great use of blogs by jeweller Tiffany & Co. It has joined forces with fashion blogger couple Scott Schuman ( The Sartorialist) and Garance Doré  & Garance Doré to create a new campaign that uses Instagram to create a gallery documenting real couples in love in Paris and New York. Read More »