Really useful infographic here from Dan Zarrella who has done some more research into how we can all get more clicks out of our tweets. He did some research on this last year when he analysed where in a tweet was the best place to put the link.
He’s followed that up with research that has identified factors that tend to lead to higher click-through rates on tweeted links.
Some of these include ensuring your tweets hit what is essentially a “goldilocks zone” in terms of ideal length. This means tweets should be between 120 and 130 characters long to get the best result.
They should also, as he said last year, be placed about a quarter of the way through a tweet rather than always at the end. Plenty of things to take away here, but of course, having good content always helps.
“I’ve often said that the best use of Twitter is as a broadcast medium. You should be creating a ton of interesting content and sharing it with your followers. To that end I’ve done a bunch of research on how to optimize the clickthrough rate (CTR) of the links you’re tweeting.
“For the purposes of this data, I’ve calculated CTR as the number of clicks on a tweeted link divided by the number of followers the account had when it tweeted that link,” Zarrella writes.