Really useful infographic here from Dan Zarrella who has done some more research into how we can all get more clicks out of our tweets. He did some research on this last year when he analysed where in a tweet was the best place to put the link.
He’s followed that up with research that has identified factors that tend to lead to higher click-through rates on tweeted links. Read More
Social media has clunked its way through many evolutions over the years. The past four has seen the digital world settle into a social rhythm. Facebook being the daddy of them all, Twitter is the cooler, younger kid on the block, and LinkedIn taking the lead as the place to hang out to talk serious stuff. The commonality with all of those platforms is they are essentially for everyone. The barriers to entry are extremely low. Most tech savvy people will generally have those three, even if they’re not active in all three (I bet everyone who reads this has all three).
On Wednesday night, Google announced they have changed how average positions are calculated in the Top Search Queries report. These changes are effective immediately.
Average position is an SEO truth that seems to struggle to take hold even though it is far more appropriate to today’s personalised search landscape than the old concept of absolute rankings.
Over the past year, innovations in technology have allowed marketers to reach consumers in new and exciting ways, but often at the expense of delivering the right messages that are relevant and targeted to consumers.
In 2012, we are equipped with the right technology to create automated, personalised and effective digital campaigns. However, marketers now need to recognise that using this technology, without forgetting the consumer and their preferences, is the key to increasing ROI. Read More
We wrote last week that the Mail Online was continuing its expansion plans with a launch in India and today it has been confirmed by online measurement firm ComScore that the Daily Mail’s website has passed the New York Times to become the World’s biggest newspaper.
The Mail Online reached 45.3 million people in December compared to 44.8 million for the New York Times. However, in a put down almost worthy of Dorothy Parker the Times has said that the British tabloid was simply not in its class. Ouch. Read More
Super Bowl Sunday is almost upon us as the New York Giants get ready to take on the New England Patriots in Super Bowl XLVI on February 5. We’ve already seen lots of ads being trailed and lots of social chatter.
This Super Bowl promises to be the most social yet and this year Facebook really is going to be a Super Bowl marketer’s best friend and it is set to edge out YouTube for ad searching and sharing, according to a study from US ad agency VB&P. Read More
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