In the digital world, of agencies, briefs and strategies there is always much talk of ‘funnel optimization’, of maximizing the number of actions you’d like the user to take based upon the options that you lay before them. For the majority of websites, these funnels come down to ‘buy’ or ‘sign-up’ . So, for customers to make a purchase now or give us permission to market to them so that they may, at some  future point, make a purchase.

For example, think about your user journey with John Lewis online, it’s effectively a one-way journey of finding the product you’d like, reading the reviews, help documentation or other supporting collateral then adding said item to your basket and completing the transaction. Read More »

We all need fans and brands need them more than most and building relationships with consumers fosters loyalty. As a result, loyalty has the potential to increase profits, but how do brands get them and how do they keep them?

What’s interesting here is that this infographic highlights how fan bases can be big and small — that it is not always about the big numbers. Read More »

As news broke of Jordan being recruited to help promote Snickers on Twitter, the Coolpink office was instantly a hive of discussion. We were not only split by the divide of who loves and hates the chocolate bar, but more so on the topic of whether consumers really are stupid enough to fall for this kind of advertising…

Granted this kind of trickery grabs attention. As Jordan tweeted about the state of the economy, then revealed she hadn’t been herself because she was too hungry and proceeded to post a picture of her with a Snickers bar, the headlines were written. Read More »

Another day and another brand trashes itself online. Yesterday McDonald’s took a beating after its poorly thought out #McDstories when south.

Now it is the turn of gym chain LA Fitness, which has been shamed into dropping £360 in charges it was trying to extract from a pregnant woman whose husband had lost his job.  Nice. It took Twitter to descend upon the brand to make it see sense and force it into a deeply embarrassing climb down, which has left its social reputation shredded like so much old gym wear. Read More »