Daily Archives: 23 January, 2012

Obama to hold first virtual interview on Google+ Hangouts

Immediately after President Obama delivers his State of the Union address tomorrow his team, and a panel of senior advisors, will answer questions from the American public about the speech, which have been submitted under the hashtag #WHchat and on the White House Facebook page.

That will be followed by the first completely-virtual interview from the White House as President Obama answers questions via YouTube and Google+ Hangouts. Read More »

“That is so hashtag fail!” When Twitter lingo goes offline

Don’t like someone’s outfit? Slipped on ice? Lost a job? Think your boss is lame?

Hashtag fail!

These are all situations where “That is so hashtag fail!”

These days Twitter lingo is not just for online use, as expressions migrate from the social media world into everyday vernacular. In the case of hashtag fail, its sprung from the online use of the expression #FAIL and now even has it’s own hashtag of #hashtagfail. Read More »

Google’s new “Ask On” feature and the decay of channels

Just before this weekend Google pushed out yet another feature to support Google+.

The “Ask on Google+” prompt appears for users who are signed into Google.com, .co.uk and other properties in an “11th position” on page one of the search results. Searchers do need to be logged in order to see the suggestion but they do not need to be experiencing Search plus Your World results.

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Consumers don’t want more Facebook pages they want better dialogue from companies and brands

Global PR firm Edelman today publishes its annual Trust Barometer. For over a decade, this research into global attitudes has triggered conversations around trust in business and government. And this year, with a US presidential election around the corner and the EU still trying to plot a way to economic security, trust remains at a premium for businesses and brands.

Having scoured the Barometer findings, one message shines through in this year’s report: trust will depend on far more than platitudes emanating from the corporate press office. People don’t want more Facebook, they want keener responsiveness, more openness, better dialogue, and more frequent communication from companies and brands. Read More »

Jordan’s brainiac Twitter stunt for Snickers backfires

A Twitter stunt that saw the model and reality star Jordan (aka Katie Price) tweeting about economics and financial woe in her Twitter stream, which is usually filled with celebrities, things pink and horses, has backfired.

Mars-owned chocolate bar Snickers signed up Jordan to show how a Snickers bar could help restore you …and apparently fill your head with vacuous rather than serious thoughts in the process. Read More »