Top 40 brands on Facebook, Twitter and Google+
Coca-Cola is the biggest brand on Facebook, but Whole Foods is the biggest brand on Twitter according to a new piece of research by analytics firm Socialbakers.
The research confirms what Socialbakers has already found previously, which is that for different social networks there’s a different dynamic to the way fans engage.
The infographic gives an interesting insight into what the users of different social networks are interested in – although it probably confirms a lot of what you suspect, rather than wowing you. Facebook is all massive global brands, while Twitter manages to get a few unusual names in the top 10, like T-shirt retailer Threadless. Oh, and, Facebook, which is the second most popular brand on Twitter.
But where does that leave Google+? According to Socialbakers, in a pretty good place – it found that brands using the most recent social network were growing their fan bases faster than brands on Twitter, leaving us to ponder if it might one day take over the second place (it’s still a long way off though, and a really really long way off catching up to Facebook).
All Comments
Interesting stuff with some brands in there that you wouldn’t have expected.
So the biggest brands have the most fans. Who’d have thought it?
As Altimeter’s Jeremiah Owyang said, the number of fans and followers is not a business metrics – what you do with them is.
Hmm, nice infographic but very poor data. There is many brand missing. For example on G+: Android, ESPN, Mashable …
There is better source of this king of stats: http://www.zoomsphere.com/charts/
Google Plus has to have a large user base to make their fans meaningful. other wise without interaction in between users almost all data can be useless. About only 20% of my facebook friends converted to Google + and not even half of them are using it on a MONTHLY basis. Google is doing great to promote their social network but in end do we, as consumers, want to maintain and sync TWO social networks in our busy lives? most of us already decided to pick one. and it is facebook.
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[...] the full story by Jennifer Whitehead at The [...]