Top 40 brands on Facebook, Twitter and Google+
Coca-Cola is the biggest brand on Facebook, but Whole Foods is the biggest brand on Twitter according to a new piece of research by analytics firm Socialbakers.
The research confirms what Socialbakers has already found previously, which is that for different social networks there’s a different dynamic to the way fans engage.
The infographic gives an interesting insight into what the users of different social networks are interested in – although it probably confirms a lot of what you suspect, rather than wowing you. Facebook is all massive global brands, while Twitter manages to get a few unusual names in the top 10, like T-shirt retailer Threadless. Oh, and, Facebook, which is the second most popular brand on Twitter.
But where does that leave Google+? According to Socialbakers, in a pretty good place – it found that brands using the most recent social network were growing their fan bases faster than brands on Twitter, leaving us to ponder if it might one day take over the second place (it’s still a long way off though, and a really really long way off catching up to Facebook).