Daily Archives: 18 January, 2012

The Times considering opening paywall to social media

I’ve written a number of blog posts about how, in my opinion, The Times is missing a trick by making its paywall impermeable to social media or put another way how it is anti-social media.

I’ve written how its anti-social media paywall model was rejected by other parts of News Corp and how the Times and The New York Times compare (social media Vs anti-social media).

However, it has emerged that the News International-owned Times maybe about to change that policy and allow a little social media light in and its readers to share some articles. Read More »

Daily Mail launches Indian version of Mail Online

There appears to be no stopping the Daily Mail online. It looks to be planning world domination of the English speaking world as it takes the wraps off of an Indian version of the Mail Online.

Having launched in the US last year, it can’t be long now before it will be able to claim to be the world’s largest newspaper website. Read More »

Top 40 brands on Facebook, Twitter and Google+

Coca-Cola is the biggest brand on Facebook, but Whole Foods is the biggest brand on Twitter according to a new piece of research by analytics firm Socialbakers.

The research confirms what Socialbakers has already found previously, which is that for different social networks there’s a different dynamic to the way fans engage. Read More »

The Second Screen – marketing’s biggest fad

There has been a lot of talk lately about the much vaunted ‘second screen’. It amazes me there can be so much discussion about engaging people through it, when many can’t even decide what ‘it’ is. Is it the TV, or is it the laptop/smartphone? For me, this question can’t get much simpler. The TV is a passive device. Read More »

Jerry Yang’s resignation paves way for sale of Yahoo’s Asian assets

Two weeks after Pay Pal’s Scott Thompson took the reigns at Yahoo, the ailing internet company’s co-founder Jerry Yang has announced his resignation. Analysts and investors who have viewed Yang as an obstacle to the corporation’s sale of its Asian assets are upbeat about his departure, writes Emily Tan. Read More »