It’s an interesting contradiction that the further technology advances, the simpler and more instinctive it becomes to use.

Take the addictive interface functionality of an iPad or iPhone, for example. Watching people using it with simple, intuitive finger movements and hand gestures, it makes me wonder just how instinctive digital interactivity can become. (I mean, even cats are using it for Chrissakes. Such as these two cool customers, chillaxing with fish on an iPad, licking each other’s ears lazily and listening to rude music.) Read More »

In Las Vegas for the Consumer Electronics Show, I managed to get 5 minutes with WPP CEO, Sir Martin Sorrell, and asked him how digital advertising budgets were shaping up for 2012, and where marketers should be focussing their efforts. Read More »

We’ve had a few pieces on social media and journalism asking in the first instance if social media was killing it with another post arguing that social media wasn’t killing journalism, but rather changing the system.

So interesting to add into that mix these comments from Tony Maddox, the executive vice president and managing director of CNN International, talking about how social media is no substitute for journalism. Read More »

In the world of B2B, there is no doubt that LinkedIn is king. It’s a fantastic place to cultivate contacts, develop new ones, show off your business knowledge in a brash self-indulgent way and potentially win new business leads. It’s also been a pretty clever way of searching for jobs and it’s a  great way for a multitude of recruitment consultants to access your details and contact you for a ‘chat’.

Things were fine with LinkedIn and business. Employees went on there and pushed their personal brand by imparting their wisdom, this in turn benefited companies because those employees were acting as brand ambassadors which could help generate leads. Everyone was a winner. Read More »

It is being estimated that Facebook will hit one billion users by the summer.  Its user numbers currently stand at around 800 million plus with a billion now expected around the same time that the social network heads for its initial public offering in late Summer.

The news comes as Facebook today begins to insert paid “sponsored stories” into users posts for the first time. However, in today’s rollout it has decided to change the labelling on these and mark them as “feature” posts potentially confusing users.
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Microsoft: Take the Windows Phone challenge

If you’re in the market for a new smartphone and not a blinkered Apple fanboy, you’ll no doubt be considering investing in one of the new Windows phones we’re hearing so much about.

Even if you’re not looking to buy, you might still be interested in following a neat bit of Microsoft marketing taking place in Las Vegas, where the Consumer Electronics Show is going on.

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