Daily Archives: 9 January, 2012

Free e-readers with a subscription to the NYTimes.com

Barnes & Noble is offering a free version of its Nook e-reader with an annual subscription to the digital edition of The New York Times. It is also doing a similar deal on the Nook edition of People magazine.

The promotion, which runs for two months, is designed to get readers associating the device with newspapers and magazines as well as books. Read More »

London Olympics volunteers told not to share on social media

The 70,000-strong army of volunteers who will be helping the London 2012 Olympic Games to run smoothly have been told that they mustn’t mention details of their location, their role or any backstage information about athletes, celebrities or “dignitaries” on social media.

Considering the nature of social media on sites like Twitter and Facebook is to share precisely that information the London Olympics organisers appear to be issuing rather optimistic social media guidelines for volunteers. Read More »

What brand owners should consider before getting involved with bloggers

It was reported last week that Google has found itself faced with the spectre of having to ban it’s own Chrome browser from its search index following a mix-up with bloggers over a paid advertising scheme. Although initially likely to raise a wry smile among most of us, it also serves to highlight the perils of what is becoming an increasingly important marketing channel. Read More »

New Yahoo! CEO paid millions just to turn up

Following last week’s appointment of PayPal’s Scott Thompson as new CEO of Yahoo details of his pay package have been revealed.

If Thompson works at Yahoo! for the next year, hits no targets and does nothing spectactular, he will make around $25m million. If he hits a few performance targets he will make $27m. Yahoo clearly has it to spare. Read More »

Do you wonder about your final status update? The Facebook death app

This is a bit grim for a Monday morning, but do you ever wonder what happens to your Facebook profile if you suddenly die? Well as you probably guessed, there’s an app for that.

If I die is the first Facebook application that enables you to create a video or a text message that will be published after you die. Will anyone actually use this? Read More »

Japan lags rest of world in social media adoption

A new study from ComScore says that social media use in Japan lags far behind the rest of the world, which is blamed in part on its slow adoption rates of Twitter and Facebook despite high levels of internet penetration.

Japan is also the only country in the world where Twitter has a higher number of monthly unique visitors than Facebook, which helps make  Japanese the second-most-used language on Twitter.

Read More »