AOL plans to launch The Huffington Post into ten more international markets in the next two years having already launched into Canada and the UK in 2011.
The news follows the announcement towards the end of last year that AOL would follow up launches in Canada and the UK with plans for a French edition in partnership with Le Monde, which will provide the model for future international launches.
Jimmy Maymann, senior vice-president for international of the AOL Huffington Post Media Group, told the FT, that he wants to double the site’s traffic to reach 80m unique monthly visitors within two years.
In October The Huffington Post reported that it had topped one billion page views and 37 million unique monthly users.
“The international business needs to be as meaningful to Huffington Post as it is in the US. We have proven over a five-year time period that we have been able to build a different kind of news platform that has been able to overtake the best newspaper out there, which for me is the New York Times,” referring to Huffington Post’s US traffic surpassing nytimes.com in mid-2011.
“There is a lot of experience and knowledge about how you get to 40m unique visitors a month. On top of that there is also the [technical] platform,” Maymann told the FT.
Last month the Huffington Post UK said it planned to introduce branded blogs in the first quarter of 2012.
The US version of the site already offers brands the chance to blog, with the likes of BMW already on board, and step away from traditional display media and into content that’s far more engaging.