You’ve already heard my views on the subtle ways that realtime media, user-generated content and networks are fundamentally changing the world of journalism. As digital technology weaves its way into every part of our lives, it’s also starting to drastically change consumer behaviour – and with it, the industries and products around us.

The publishing industry has seen some dramatic changes over the past year, and that shows few signs of slowing down in 2012. A few years ago, it was simple – books were published by publishing houses, we bought them from bookshops or online retailers such as Amazon and the author was paid a small royalty for every sale. It was a formula that worked on a basic level.

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We’ve been watching the Obama team as it continues to stretch its social media muslces having signed up to Google+ – in November adding to activity on Twitter, blogs, Tumblr, Facebook and Foursquare as the Barack Obama runs for re-election in 2012.

Now add Instagram to that list. The photo sharing service had an excellent 2011 as user numbers soared to around ten million. Add Barack Obama to that number. Read More »

Miista: Cheaper with a Tweet campaign

Like me, you might’ve thought that the purpose of Klout was to generate mystified tweets from people confused as to why an algorithm has deemed them to be influential about subjects they’ve never mentioned on Twitter.

In fact, being influential on Klout can get you a load of freebies, and now (until January 13 or stocks run out) it can also help everyone get a discount on some shoes, thanks to a new social media campaign. Read More »

What are going to be the trends in 2012? You will be reading a lot of these lists, but I wanted to share some of the things I think are going to count in 2012.

We’ve talked so much about Facebook last year and this year with its IPO will be bigger than ever, but what I don’t think will happen is its mastery of social commerce.

Whatelse? I think  Bing/Yahoo!’s share of the search market will flatten out globally and that online marketing will be driven by smart multi-channel attribution. Read More »

The Huffington Post is looking to double its audience within the next two years as it seeks to form partnerships with struggling newspapers, according to a report in the FT.

AOL plans to launch The Huffington Post into ten more international markets in the next two years having already launched into Canada and the UK in 2011. Read More »