While the chairman and CEO of News Corporation was not among Twitter’s users for 364 days of 2011 all that changed on December 31 as Murdoch began to tweet and took the opportunity with one of his first tweets to take a dig at the UK — cause of his annus horribilis.
The news that Murdoch had joined the social network came via Twitter’s executive chairman, Jack Dorsey, who revealed that Murdoch had set up a verified account and would for 2012 be speaking: “With his own voice, in his own way, @RupertMurdoch is now on Twitter”.
And what might that voice sound like? It might sound like he has something against the UK. Who could imagine why? One of his first tweets noted that we have far too much holiday…for a country that is broke. Ouch. …you mean three weeks holiday at Christmas isn’t normal?
His wife, Wendi Deng (@Wendi_Deng) who has also joined Twitter (“Joining my husband @rupertmurdoch in our new digital adventure on Twitter”.) immediately (and publicly) asked him to delete the offending tweet, which he did but then nothing is ever undeleted on Twitter as there is always someone looking.
Although it now looks as though the @Wendi_deng account is not official and is a spoof.
It has gone from being verified to unverified not to mention that the woman who came out slugging at the hackgate hearings last year seems very nice and rather flirty on Twitter. Maybe not what you would expect. Besides Murdoch isn’t following his her.
Within hours of joining Twitter Murdoch quickly amassed around 15,000 followers and has gone on to pick up around 82,000.
What else has he been tweeting other than observing that the UK is broke and home to a vast population of ungrateful slackers.
He offers praise Fox movies (“Saw Fox film Descendants. Thank God, one to be proud of.”) and does find time to read: “Have just. Read The Rational Optimist. Great book” and “Steve Jobs biog interesting but unfair. Family must hate”.
As well as the media and cultural tweets, it is the politics that look like they will shine through. He offers support for Republican presidential outsider Rick Santorum and he doesn’t mind having pet liberals around: “Got to watch Foxnews at 5 EST. Liberal Bob Beckel and team great replacement for Beck and much more fun”. He also mentioned an oped inWSJ on Ron Paul and says he has “huge appeal of libertarian message” and has the odd word of praise for President Obama.
His account is going to be an interesting one to watch in 2012. The one thing that the dig at the UK has showed us is that Murdoch does appear to be doing his own tweeting. Hope he keeps that up.