Daily Archives: 3 January, 2012
UPDATE: News International has finally confirmed that the paid for archive website for The Sun, which appeared online earlier this week, is not part of an effort to charge UK consumers for historic content from The Sun and News of the World.
I blogged on Tuesday that this could be the case as on the surface that is what it looked like. However, while the site is still there, it is said to be connected to News Corporation’s Australian arm and syndication efforts, including The Australian which launched a metered paywall in October. So no tabloid paywall for the UK any time soon, at least as far as News International is concerned. Read More
With every brand on the planet trying to “engage” with people online, it’s quite difficult these days to sort the wheat from the chaff. Thankfully some campaigns have been so outstanding that they have set a benchmark for others to follow.
Whether it’s using Facebook, Twitter, LinkedIn, YouTube or ‘blogger outreach’, a new body of work is emerging that, as well as being based on outstanding creative ideas, makes the most of the media at its disposal. Read More
While the chairman and CEO of News Corporation was not among Twitter’s users for 364 days of 2011 all that changed on December 31 as Murdoch began to tweet and took the opportunity with one of his first tweets to take a dig at the UK — cause of his annus horribilis. Read More