Amazon is famed for its excellent customer service, social reviews platform and all round positive customer experience. However our recent Testify Live study has revealed a worrying Social CRM trend that threatens to tarnish Amazons’ good name in their most lucrative period of the year. Read More
Daily Archives: 7 December, 2011
Facebook has just published some fascinating lists looking at what millions of people have posted on Facebook during 2011. They call it “memology” and it takes the pulse of Facebook’s 800 million strong global community. Charlie Sheen captured people’s attention in March, when his trademark “winning,” “tiger blood” and “goddesses” memes took off. Later that month, military operations got underway in Libya, prompting a surge in status updates mentioning “Libya” and “Gaddafi.”
The marriage of Kate Middleton and Prince William dominated the conversation in April and days later it was the death of Osama bin Laden, which became the most talked about event on Facebook for 2011. On May 1, almost 10 percent of all status updates in English mentioned news of his death. On a lighter note 2011 was also the year of “lms” and “tbh” went viral. Read More
Just 14% of senior marketers in the UK indicate that their company has a fully integrated social media strategy, according to new data, while a majority of companies are either in their infancy or have no integration strategy at all.
As Twitter continues to look back over 2011 it has released a timeline charting the top Tweets Per Second (TPS) of 2011.
It is a list of the news as it happened, the live events and breaking news, and how millions of us came together to watch and share in real time via Twitter. Read More
It is widely predicted that demand for streaming video will increase twenty fold in the next five years. From catching up on your favourite show on the BBC’s iPlayer, watching Telegraph TV or simply downloading a 30-second clip accompanying the day’s top news story, video on demand is everywhere.
A lot of effort and investment goes into producing that great music video or news clip. If, however, the video stream is not available, you end up with “dead air.” If the stream buffers repeatedly and users have to wait too long or too often, the result is poor customer experience and they leave. Read More
For years, marketers have been aimlessly chasing fans on Facebook, but it’s time to step up and start driving real business results, a report by Forrester Research has advised.
According to the paper, marketers are failing to use the platform to its full potential because often, in the rush to start a Facebook page, marketers overlook setting clear objectives for the page. This lack of focus means fans may not get any real value from “liking” the brand. Read More