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	<title>Comments on: Will Spotify&#8217;s music platform hit the right note with brands?</title>
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	<link>http://wallblog.co.uk/2011/12/01/will-spotifys-music-platform-hit-the-right-note-with-brands/</link>
	<description>Social, marketing, media : blogged</description>
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		<title>By: koningwoning</title>
		<link>http://wallblog.co.uk/2011/12/01/will-spotifys-music-platform-hit-the-right-note-with-brands/comment-page-1/#comment-15236</link>
		<dc:creator>koningwoning</dc:creator>
		<pubDate>Fri, 02 Dec 2011 09:08:27 +0000</pubDate>
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		<description>A bit of a deceiving headline..... 

I think Spotify is quite right in wanting to have only apps that add to the platform. Firstly - the biggest + for spotify over all other music platform is the ease in which they show you information. You search, you find - the official version! 
It cannot have another experience in the app store - let&#039;s say parker wants another lyric app which rights lyrics.... nice for the brand... but if they can only do that for 1 in 20 songs, it&#039;s just irritating.

Other than that I think the apps are there primarily to make people listen to more music so they go over the 20 hour  threshold - making them want to pay the € 5 per month.
Don&#039;t forget that that is the biggest income of Spotify.</description>
		<content:encoded><![CDATA[<p>A bit of a deceiving headline&#8230;.. </p>
<p>I think Spotify is quite right in wanting to have only apps that add to the platform. Firstly &#8211; the biggest + for spotify over all other music platform is the ease in which they show you information. You search, you find &#8211; the official version!<br />
It cannot have another experience in the app store &#8211; let&#8217;s say parker wants another lyric app which rights lyrics&#8230;. nice for the brand&#8230; but if they can only do that for 1 in 20 songs, it&#8217;s just irritating.</p>
<p>Other than that I think the apps are there primarily to make people listen to more music so they go over the 20 hour  threshold &#8211; making them want to pay the € 5 per month.<br />
Don&#8217;t forget that that is the biggest income of Spotify.</p>
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