Daily Archives: 1 December, 2011
A lot has been written about how to set up a Google Plus page, and reports are starting to come in about some of the best brand implementations. But we’re interested in how to administrate and manage a G+ brand page – and how easy it is (if at all) to moderate and manage user content. This is important if you’re a brand about to create a presence on a new network.
Spotify’s Daniel Ek must’ve really enjoyed his time on stage with fellow young-gun chief executive Mark Zuckerberg at this year’s f8 conference, because yesterday he took to the stage in what was the company’s first ever press conference to announce its new ‘game changing’ app platform.
On the day Twitter announced it had hired Bruce Daisley from Google as its first UK commercial director the company’s chief revenue officer Adam Bain has given an in-depth interview about Twitter and how it is making money.
He talks through how sponsored tweets really work and how Twitter is making money from promotions and advertising campaigns. Read More
Following on the heels of the Economist racking up more than 2.4m Apple downloads and claiming one million monthly mobile readers Hearst says it is on track to reach hit million paying subscribers to its digital editions by the end of 2012 as readers flock to tablet devices.
David Carey, president of Hearst, made prediction at the during the Reuters Media Summit. That is a huge increase on where Hearst currently is, but Carey was confident. Read More
As the esteemed American marketer, Brian Solis, recently pointed out, we are entering an era of ‘Digital Darwinism’. That is: “the evolution of consumer behaviour when society and technology evolve faster than our ability to adapt”. With the digital landscape developing at such a dynamic pace, it’s no wonder some companies are nervous about taking that bold but crucial decision to go truly digital.
Gartner research predicts that by 2015, 50% of traffic and orders to retailer websites will be from social media and mobile. So it could be argued that to undervalue digital is to severely compromise future revenue flows. Yet, some companies are alarmingly slow to adapt. They may have a basic e-commerce strategy in place. But it is really integrated? Is it mobile-friendly? Does it use social media to maximum effect? Read More
Along with the UK, where Twitter today announced it has hired Bruce Daisley from Google as its first UK commercial director, Japan is one of Twitter’s core markets. Japanese was the first foreign language to be added in 2008 and its users are very active as witnessed by the March 11 earthquake in Japan. Read More