Great ad, even though I’ve been pretty loyal to blackberries and iPhones, it digs right to the centre of what I think about a lot, which is, if I actually did a little research… but who has time to think about that sort of thing. I can combine both my entertainment time and my phone choosing in one by enjoying Apple ads.

I’d like to see a response ad where fellow actors and copywriters go up to the Samsung cast and crew. They’d ask if they’ve seen THEIR latest ad for Apple, in which they don’t use badly delivered clunky dialogue.

I’m not sure that insinuating that iPhone users are all coffee machine operators is likely to have the desired result. Insulting your potential customers is rarely a good sales and marketing tactic.