I think everyone is being a bit mean to Google. Yeah, that’s right. I think the community of social media / digital analysts have been very rash in their assessment of Google+ and its social offering.

Google+ is the new kid in the playground and everyone knows they’ve got exceedingly rich parents; this is a back-foot start straight from the off. No one wants to focus on the functionality, no one wants to talk about where it fits and no one wants to let it find its feet. Read More »

Lucozade Energy, which recently launched The YES List – featuring seven limited edition bottles designed by some of the UK’s hottest music artists – is keeping the campaign fresh and front of mind with a new Augmented Reality venture through leading integrated agency Billington Cartmell.

Despite its near ubiquity for many European and US consumers, Facebook remains something of a puzzle for some marketers.  With 600m+ users it is very obviously a place where we must be but it’s also an environment with a very specific and non commercial purpose from a user’s point of view.  Never the twain?

The VC’s and commentators take it for granted that the brains behind Facebook will find a way of ‘monetising’ the audience in any event (their valuation being based on this very presumption as was that of MySpace and Friends Reunited but let’s move on.)   New developments   in this direction are appearing with increasing regularity. Read More »

Is there anything that Qantas can do right? Not it seems at the moment. Just weeks after having been slammed for its bad social media service as its aircraft were grounded the Australian airline thought it had a nice little idea to restore its reputation.

A simple Twitter competition run by the Qantas PR via the @QantasAirways Twitter account. It asked for passengers to send in their luxury flying experiences under the #QantasLuxury hashtag. Simple enough. What could possible go wrong? Let’s start with everything. Read More »

Facebook is reported to have been working on a secret Facebook phone project, that it has codenamed Buffy.

AllThingsD is reporting that Facebook has teamed up with HTC to be build a modified Android to create a fully integrated Facebook experience and obviously slay rivals in the process. Read More »

Often we are employ the shiniest, trendiest execution of a digital concept, pairing bold messaging with the latest in bells and whistles for experiences of unparalleled brilliance and immersion. And then we have to deal with the fact that only 5% of the population could possibly enjoy (nay, even experience) the full ideas therein.

In technology the savvy are the early adopters, the beta users, the ones with the latest gadgets. But the savvy might also be your loudest loyalists and advocates without compare for your brands. They rarely represent the entire spectrum of your audience and can lead you to go down a rabbit hole of delightful but ultimately rarely enjoyed concepts. Read More »

The Guardian has put its PaidContent website up for sale three years after it bought the New York-based digital news site with a price tag of $20m although this is not a figure the Guardian has confirmed.

The Guardian says that while it is early days it already has several expressions of interest from potential buyers. Read More »